
It might just need someone from outside to come in, have a proper look around and ask a few awkward questions.
Experienced, independent business advice for owner-managed SMEs and charities — practical help from someone who has actually run businesses, solved problems and lived a bit.
I help owners of established small businesses work out what’s making the business harder to run than it should be, and then help them do something about it. I don’t have a magic formula, a ridiculous acronym or a guaranteed seven-step route to becoming a billionaire by Thursday. What I do have is a lot of experience, a curious mind, a fairly good nose for things that don’t make sense and the benefit of not being quite as close to your business as you are.
Business owner. Adviser. Author. Problem solver. Occasional Angry Van Man.
There seems to be an assumption in business that everything has to grow. More turnover, more people, more branches, more vans, more software and, inevitably, more meetings.
Sometimes that’s exactly what you need. Sometimes it really isn’t.
I’m much more interested in whether the business actually works. Are you making enough money? Do people know what they’re responsible for? Are your systems helping, or have they quietly become another source of work? Does every decision still have to come back to you? Are you spending half your life solving the same problems over and over again?
Some businesses don’t need to get bigger yet.
They need to get better first.
Better before bigger.
Well, obviously I care.
Presumably you care quite a lot.
What I mean is that the thing your company sells is only part of what interests me. I’m much more interested in the business wrapped around it: the people, customers, suppliers, margins, systems, processes and all those little decisions that accumulated over the years until one day somebody looks around and wonders why everything has become quite so difficult.
A plumbing company can have exactly the same management problem as a technology company. A builder can become just as dependent on its owner as an engineering business. A charity can accumulate daft processes just as effectively as a commercial organisation.
The product changes. Human beings remain remarkably consistent.
I mean that affectionately.
Businesses evolve rather than being designed. A workaround gets introduced because somebody is off sick. A spreadsheet appears because the proper system doesn’t quite do what someone wants. One person becomes responsible for something because they happened to answer the phone that day.
Five years later, thirty people are following a process nobody would ever deliberately invent from scratch.
From inside the business it all seems perfectly normal, because everybody has become used to it. From outside, sometimes it looks completely bonkers.
That’s one of the places where I’m useful. I like understanding how things fit together, finding the point where they don’t and asking why something is being done the way it is.
Sometimes there’s a very good answer.
Sometimes everyone goes quiet.
The second one is usually more interesting.

You might already know what the problem is. You might think you know. Or you might simply have a nagging feeling that the business shouldn’t be this difficult to run.
Perhaps everything still comes back to you. Every customer problem, staff issue, spending decision and awkward conversation eventually lands on your desk. If that’s the case, you may not have built yourself quite as much of a business as you thought. You might simply have created yourself an extremely complicated job.
Perhaps you have good people but nobody is entirely sure where one person’s responsibility ends and another begins. Maybe the systems don’t join up, the procedures have grown organically, or you’ve bought more software in an attempt to fix problems that aren’t really software problems at all.
Maybe turnover is increasing while profit stubbornly refuses to follow it. Maybe one customer you’ve had for ten years is consuming three times as much effort as anybody realises. Maybe you’ve added more people to solve a workload problem and accidentally created a management problem instead.
Or perhaps you just need somebody who understands enough to ask sensible questions but is far enough outside the business to say the things everyone inside it has stopped saying.
That’s where I come in.

My background is in engineering and telecommunications, and I’ve spent around three decades dealing with complicated systems, difficult problems, customers, projects, teams and situations where the obvious problem often wasn’t the actual problem.
Eventually that turned into running businesses too, and running a small business is quite an education.
One minute you’re making decisions about strategy. The next you’re dealing with a supplier, somebody resigns, a customer hasn’t paid and the printer stops working. Despite employing several perfectly intelligent adults, there will inevitably be some piece of office equipment that everybody believes only you possess the mystical knowledge required to operate.
That’s the reality of small business that I understand.
I’ve helped build and run Litenet, worked in large organisations, written a book, published articles, spoken at industry events and spent much of my working life solving things. Some of those things have been businesses. Some have been telephone systems. Some have been on ships. Some have been on church roofs.
There’s usually a way through once you understand what’s actually happening.

I’ve done a few things along the way.
I wrote Preparing and Planning for a VoIP Migration, I’ve written for the Association of MBAs and industry publications, spoken at events including the WAN Summit, built a business and served my local community.
Outside work, things have been slightly less conventional.
I’ve climbed Mount Fuji overnight for charity. My first ever skydive was solo. I once travelled across India and Nepal in a salmon-pink rickshaw with three mates and very little idea where we were going. I’ve appeared in a Skunk Anansie music video and, in a horror film, achieved the dizzy heights of being credited as Angry Van Man.
Not all of this is particularly relevant to business consultancy.
But it does mean I’ve got a few stories.

There are some excellent consultants, coaches and advisers out there. There are also enough proprietary frameworks, funnels, masterminds and promises of effortless growth to keep LinkedIn occupied for several lifetimes.
That’s not really my thing.
I don’t want to arrive with a methodology and spend three months trying to squeeze your business into it. I’d rather start with the business itself.
What are you trying to achieve? What’s getting in the way? What does the evidence tell us? What have you become too close to see? What would make the biggest sensible difference?
It isn’t terribly glamorous.
It tends to be rather more useful.
Maybe turnover is growing but the money isn’t. Perhaps the company has become too dependent on you, the team isn’t working properly, everybody is busy but nothing seems to get easier, or the way you used to run the business simply doesn’t work at its current size.
Or perhaps everything appears reasonably healthy and you simply want someone experienced to come in and tell you what they see.
You don’t need to diagnose the problem before we talk. That rather defeats the object.
Tell me what’s going on. We’ll start there.
Sometimes the hardest part of running a business is that you’re too close to it. I can come in, understand what’s really going on and help you work out what’s worth fixing first.